.elementor-1254 .elementor-element.elementor-element-0d08537{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}:root{--page-title-display:none;}/* Start custom CSS for container, class: .elementor-element-0d08537 *//* =========================================================
   STORY S055
   Why a Campaign Landing Page Should Have One Clear Job
   Updated wide, balanced, responsive layout
   ========================================================= */


/* =========================================================
   1. PAGE / ELEMENTOR WIDTH CONTROL
   ========================================================= */

#my-special-widget-1 {
	--kwdexp-dark: #231F20;
	--kwdexp-gold: #AB8930;
	--kwdexp-white: #FFFFFF;
	--kwdexp-light: #F7F6F2;
	--kwdexp-border: rgba(35, 31, 32, 0.12);
	--kwdexp-gold-light: rgba(171, 137, 48, 0.09);
	--kwdexp-gold-border: rgba(171, 137, 48, 0.45);

	width: 100% !important;
	max-width: none !important;
	margin: 0 !important;
	padding: 0 !important;
}

#my-special-widget-1 > .e-con-inner {
	width: 100% !important;
	max-width: 1360px !important;
	margin-right: auto !important;
	margin-left: auto !important;
	padding-right: 36px !important;
	padding-left: 36px !important;
}

#my-special-widget-1 .elementor-element-0adcec3,
#my-special-widget-1 .elementor-element-0adcec3 > .elementor-widget-container {
	width: 100% !important;
	max-width: none !important;
	margin: 0 !important;
	padding: 0 !important;
}


/* =========================================================
   2. ARTICLE ROOT
   ========================================================= */

#kwdexp-focused-campaign-landing-page {
	width: 100%;
	max-width: 1280px;
	margin: 0 auto;
	padding: 56px 0 70px;

	color: var(--kwdexp-dark);
	font-family: inherit;
	font-size: 17px;
	font-style: normal;
	font-weight: 400;
	line-height: 1.75;
	text-align: left;

	overflow-wrap: break-word;
	word-wrap: break-word;
}

#kwdexp-focused-campaign-landing-page,
#kwdexp-focused-campaign-landing-page *,
#kwdexp-focused-campaign-landing-page *::before,
#kwdexp-focused-campaign-landing-page *::after {
	box-sizing: border-box;
}


/* =========================================================
   3. RESET SITE-WIDE PARAGRAPH MARGINS
   ========================================================= */

#kwdexp-focused-campaign-landing-page p {
	margin: 0;
	padding: 0;

	color: var(--kwdexp-dark);
	font-family: inherit;
	font-size: inherit;
	font-style: normal;
	font-weight: 400;
	line-height: inherit;
}

#kwdexp-focused-campaign-landing-page p + p {
	margin-top: 18px;
}


/* =========================================================
   4. INTRO / HERO
   ========================================================= */

#kwdexp-focused-campaign-landing-page .kwdexp-intro {
	position: relative;

	margin: 0 0 52px;
	padding: 42px 46px 44px;

	background: var(--kwdexp-gold-light);

	border-top: 4px solid var(--kwdexp-gold);
	border-right: 1px solid var(--kwdexp-border);
	border-bottom: 1px solid var(--kwdexp-border);
	border-left: 1px solid var(--kwdexp-border);
}

#kwdexp-focused-campaign-landing-page .kwdexp-intro h1 {
	max-width: 980px;
	margin: 0;
	padding: 0;

	color: var(--kwdexp-dark);
	font-family: inherit;
	font-size: clamp(34px, 3.3vw, 48px);
	font-style: normal;
	font-weight: 700;
	line-height: 1.16;
	letter-spacing: -0.02em;
	text-transform: none;
}

#kwdexp-focused-campaign-landing-page .kwdexp-lead {
	max-width: 1050px;
	margin-top: 18px;

	color: var(--kwdexp-dark);
	font-size: 20px;
	font-weight: 500;
	line-height: 1.6;
}

#kwdexp-focused-campaign-landing-page .kwdexp-lead + p {
	margin-top: 30px;
}


/* =========================================================
   5. GENERAL CONTENT SECTIONS
   ========================================================= */

#kwdexp-focused-campaign-landing-page .kwdexp-section {
	position: relative;

	width: 100%;
	margin: 0;
	padding: 0 0 46px;
}

#kwdexp-focused-campaign-landing-page .kwdexp-section + .kwdexp-section {
	padding-top: 46px;
	border-top: 1px solid var(--kwdexp-border);
}

#kwdexp-focused-campaign-landing-page .kwdexp-section-heading {
	max-width: 1100px;
	margin: 0 0 24px;
	padding: 0;

	color: var(--kwdexp-gold);
	font-family: inherit;
	font-size: clamp(26px, 2.4vw, 34px);
	font-style: normal;
	font-weight: 700;
	line-height: 1.28;
	letter-spacing: -0.01em;
	text-transform: none;
}

#kwdexp-focused-campaign-landing-page .kwdexp-section-heading::after {
	content: "";
	display: block;

	width: 58px;
	height: 3px;

	margin-top: 14px;

	background: var(--kwdexp-dark);
}


/* =========================================================
   6. ORDERED STEPS
   ========================================================= */

#kwdexp-focused-campaign-landing-page .kwdexp-steps {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	gap: 14px;

	margin: 28px 0;
	padding: 0;

	list-style: none;
	counter-reset: kwdexp-step;
}

#kwdexp-focused-campaign-landing-page .kwdexp-steps li {
	position: relative;

	min-height: 74px;
	margin: 0;
	padding: 18px 20px 18px 62px;

	color: var(--kwdexp-dark);
	font-family: inherit;
	font-size: inherit;
	font-weight: 400;
	line-height: 1.65;

	background: var(--kwdexp-light);
	border: 1px solid var(--kwdexp-border);

	counter-increment: kwdexp-step;
}

#kwdexp-focused-campaign-landing-page .kwdexp-steps li::before {
	content: counter(kwdexp-step);

	position: absolute;
	top: 17px;
	left: 18px;

	display: flex;
	align-items: center;
	justify-content: center;

	width: 30px;
	height: 30px;

	color: var(--kwdexp-white);
	background: var(--kwdexp-gold);

	border-radius: 50%;

	font-size: 14px;
	font-weight: 700;
	line-height: 1;
}


/* =========================================================
   7. BULLET CHECKLIST
   ========================================================= */

#kwdexp-focused-campaign-landing-page .kwdexp-checklist {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	column-gap: 44px;
	row-gap: 12px;

	margin: 26px 0;
	padding: 0;

	list-style: none;
}

#kwdexp-focused-campaign-landing-page .kwdexp-checklist li {
	position: relative;

	margin: 0;
	padding: 0 0 0 30px;

	color: var(--kwdexp-dark);
	font-family: inherit;
	line-height: 1.7;
}

#kwdexp-focused-campaign-landing-page .kwdexp-checklist li::before {
	content: "";

	position: absolute;
	top: 0.65em;
	left: 2px;

	width: 9px;
	height: 9px;

	background: var(--kwdexp-gold);
	border-radius: 50%;
}


/* =========================================================
   8. HIGHLIGHT BOX
   ========================================================= */

#kwdexp-focused-campaign-landing-page .kwdexp-highlight {
	margin: 30px 0 0;
	padding: 26px 30px;

	background: var(--kwdexp-gold-light);

	border-top: 1px solid var(--kwdexp-gold-border);
	border-right: 1px solid var(--kwdexp-gold-border);
	border-bottom: 1px solid var(--kwdexp-gold-border);
	border-left: 5px solid var(--kwdexp-gold);
}

#kwdexp-focused-campaign-landing-page .kwdexp-highlight p {
	color: var(--kwdexp-dark);
	font-weight: 500;
}

#kwdexp-focused-campaign-landing-page .kwdexp-highlight p + p {
	margin-top: 10px;
}


/* =========================================================
   9. QUESTION / BLOCKQUOTE
   ========================================================= */

#kwdexp-focused-campaign-landing-page .kwdexp-quote {
	position: relative;

	margin: 30px 0;
	padding: 30px 34px;

	background: var(--kwdexp-dark);

	border: 0;
	border-left: 5px solid var(--kwdexp-gold);

	box-shadow: none;
	quotes: none;
}

#kwdexp-focused-campaign-landing-page .kwdexp-quote::before,
#kwdexp-focused-campaign-landing-page .kwdexp-quote::after {
	content: none;
}

#kwdexp-focused-campaign-landing-page .kwdexp-quote p {
	margin: 0;

	color: var(--kwdexp-white);
	font-size: 20px;
	font-style: normal;
	font-weight: 600;
	line-height: 1.6;
}


/* =========================================================
   10. TAKEAWAY BOX
   ========================================================= */

#kwdexp-focused-campaign-landing-page aside.kwdexp-takeaway {
	margin: 30px 0 0;
	padding: 26px 30px;

	background: var(--kwdexp-white);

	border-top: 1px solid var(--kwdexp-gold-border);
	border-right: 1px solid var(--kwdexp-gold-border);
	border-bottom: 1px solid var(--kwdexp-gold-border);
	border-left: 5px solid var(--kwdexp-gold);
}

#kwdexp-focused-campaign-landing-page aside.kwdexp-takeaway p {
	color: var(--kwdexp-dark);
}

#kwdexp-focused-campaign-landing-page aside.kwdexp-takeaway p + p {
	margin-top: 12px;
}


/* =========================================================
   11. KWD RECOMMENDATION SECTION
   ========================================================= */

#kwdexp-focused-campaign-landing-page .kwdexp-recommendation {
	margin: 0;
	padding: 40px 42px 42px;

	background: var(--kwdexp-dark);

	border-top: 4px solid var(--kwdexp-gold);
	border-right: 0;
	border-bottom: 0;
	border-left: 0;
}

#kwdexp-focused-campaign-landing-page .kwdexp-recommendation .kwdexp-section-heading {
	color: var(--kwdexp-gold);
}

#kwdexp-focused-campaign-landing-page .kwdexp-recommendation .kwdexp-section-heading::after {
	background: var(--kwdexp-white);
}

#kwdexp-focused-campaign-landing-page .kwdexp-recommendation p {
	color: var(--kwdexp-white);
}

#kwdexp-focused-campaign-landing-page .kwdexp-recommendation + .kwdexp-conclusion {
	margin-top: 46px;
}


/* =========================================================
   12. LINKS
   ========================================================= */

#kwdexp-focused-campaign-landing-page a {
	color: var(--kwdexp-dark);

	font-weight: 600;

	text-decoration-line: underline;
	text-decoration-color: var(--kwdexp-gold);
	text-decoration-thickness: 2px;
	text-underline-offset: 4px;

	transition:
		color 0.2s ease,
		background-color 0.2s ease,
		text-decoration-color 0.2s ease;
}

#kwdexp-focused-campaign-landing-page a:visited {
	color: var(--kwdexp-dark);
}

#kwdexp-focused-campaign-landing-page a:hover {
	color: var(--kwdexp-white);
	background: var(--kwdexp-dark);
	text-decoration-color: var(--kwdexp-gold);
}

#kwdexp-focused-campaign-landing-page a:focus,
#kwdexp-focused-campaign-landing-page a:focus-visible {
	color: var(--kwdexp-white);
	background: var(--kwdexp-dark);

	outline: 2px solid var(--kwdexp-gold);
	outline-offset: 3px;

	text-decoration-color: var(--kwdexp-gold);
}

#kwdexp-focused-campaign-landing-page a:active {
	color: var(--kwdexp-white);
	background: var(--kwdexp-gold);
	text-decoration-color: var(--kwdexp-white);
}

#kwdexp-focused-campaign-landing-page .kwdexp-recommendation a,
#kwdexp-focused-campaign-landing-page .kwdexp-recommendation a:visited {
	color: var(--kwdexp-white);
	text-decoration-color: var(--kwdexp-gold);
}

#kwdexp-focused-campaign-landing-page .kwdexp-recommendation a:hover {
	color: var(--kwdexp-dark);
	background: var(--kwdexp-gold);
	text-decoration-color: var(--kwdexp-dark);
}

#kwdexp-focused-campaign-landing-page .kwdexp-recommendation a:focus,
#kwdexp-focused-campaign-landing-page .kwdexp-recommendation a:focus-visible {
	color: var(--kwdexp-dark);
	background: var(--kwdexp-gold);

	outline: 2px solid var(--kwdexp-white);
	outline-offset: 3px;

	text-decoration-color: var(--kwdexp-dark);
}

#kwdexp-focused-campaign-landing-page .kwdexp-recommendation a:active {
	color: var(--kwdexp-dark);
	background: var(--kwdexp-white);
}


/* =========================================================
   13. CONCLUSION
   ========================================================= */

#kwdexp-focused-campaign-landing-page .kwdexp-conclusion {
	padding-bottom: 0;
}

#kwdexp-focused-campaign-landing-page .kwdexp-conclusion > p.kwdexp-takeaway {
	margin: 30px 0;
	padding: 24px 30px;

	color: var(--kwdexp-dark);

	font-size: 18px;
	font-weight: 700;
	line-height: 1.65;

	background: var(--kwdexp-gold-light);

	border-top: 1px solid var(--kwdexp-gold-border);
	border-right: 1px solid var(--kwdexp-gold-border);
	border-bottom: 1px solid var(--kwdexp-gold-border);
	border-left: 5px solid var(--kwdexp-gold);
}


/* =========================================================
   14. MEDIA SAFETY
   ========================================================= */

#kwdexp-focused-campaign-landing-page img,
#kwdexp-focused-campaign-landing-page video,
#kwdexp-focused-campaign-landing-page iframe,
#kwdexp-focused-campaign-landing-page svg {
	max-width: 100%;
}

#kwdexp-focused-campaign-landing-page img,
#kwdexp-focused-campaign-landing-page video {
	height: auto;
}


/* =========================================================
   15. ARTICLE TEXT SELECTION
   ========================================================= */

#kwdexp-focused-campaign-landing-page,
#kwdexp-focused-campaign-landing-page * {
	-webkit-user-select: text;
	-moz-user-select: text;
	-ms-user-select: text;
	user-select: text;
}


/* =========================================================
   16. LAPTOP / TABLET
   ========================================================= */

@media (max-width: 1200px) {

	#my-special-widget-1 > .e-con-inner {
		padding-right: 28px !important;
		padding-left: 28px !important;
	}

	#kwdexp-focused-campaign-landing-page {
		padding-top: 46px;
		padding-bottom: 60px;
	}

	#kwdexp-focused-campaign-landing-page .kwdexp-intro {
		padding: 36px 34px 38px;
	}

	#kwdexp-focused-campaign-landing-page .kwdexp-section {
		padding-bottom: 40px;
	}

	#kwdexp-focused-campaign-landing-page .kwdexp-section + .kwdexp-section {
		padding-top: 40px;
	}

	#kwdexp-focused-campaign-landing-page .kwdexp-recommendation {
		padding: 34px 34px 36px;
	}
}


/* =========================================================
   17. TABLET / LARGE MOBILE
   ========================================================= */

@media (max-width: 900px) {

	#kwdexp-focused-campaign-landing-page .kwdexp-steps,
	#kwdexp-focused-campaign-landing-page .kwdexp-checklist {
		grid-template-columns: 1fr;
	}

	#kwdexp-focused-campaign-landing-page .kwdexp-checklist {
		row-gap: 12px;
	}
}


/* =========================================================
   18. MOBILE
   ========================================================= */

@media (max-width: 767px) {

	#my-special-widget-1 > .e-con-inner {
		width: 100% !important;
		padding-right: 18px !important;
		padding-left: 18px !important;
	}

	#kwdexp-focused-campaign-landing-page {
		width: 100%;
		padding: 30px 0 44px;

		font-size: 16px;
		line-height: 1.7;
	}

	#kwdexp-focused-campaign-landing-page .kwdexp-intro {
		margin-bottom: 34px;
		padding: 28px 22px 30px;
	}

	#kwdexp-focused-campaign-landing-page .kwdexp-intro h1 {
		font-size: 30px;
		line-height: 1.25;
	}

	#kwdexp-focused-campaign-landing-page .kwdexp-lead {
		margin-top: 16px;

		font-size: 18px;
		line-height: 1.55;
	}

	#kwdexp-focused-campaign-landing-page .kwdexp-lead + p {
		margin-top: 26px;
	}

	#kwdexp-focused-campaign-landing-page p + p {
		margin-top: 15px;
	}

	#kwdexp-focused-campaign-landing-page .kwdexp-section {
		padding-bottom: 34px;
	}

	#kwdexp-focused-campaign-landing-page .kwdexp-section + .kwdexp-section {
		padding-top: 34px;
	}

	#kwdexp-focused-campaign-landing-page .kwdexp-section-heading {
		margin-bottom: 20px;

		font-size: 24px;
		line-height: 1.35;
	}

	#kwdexp-focused-campaign-landing-page .kwdexp-section-heading::after {
		width: 48px;
		margin-top: 11px;
	}

	#kwdexp-focused-campaign-landing-page .kwdexp-steps {
		margin: 24px 0;
		gap: 10px;
	}

	#kwdexp-focused-campaign-landing-page .kwdexp-steps li {
		min-height: 0;
		padding: 18px 18px 18px 56px;
	}

	#kwdexp-focused-campaign-landing-page .kwdexp-steps li::before {
		left: 16px;

		width: 28px;
		height: 28px;
	}

	#kwdexp-focused-campaign-landing-page .kwdexp-checklist {
		margin: 22px 0;
	}

	#kwdexp-focused-campaign-landing-page .kwdexp-highlight,
	#kwdexp-focused-campaign-landing-page aside.kwdexp-takeaway {
		margin-top: 24px;
		padding: 22px 20px;
	}

	#kwdexp-focused-campaign-landing-page .kwdexp-quote {
		margin: 24px 0;
		padding: 24px 20px;
	}

	#kwdexp-focused-campaign-landing-page .kwdexp-quote p {
		font-size: 18px;
		line-height: 1.6;
	}

	#kwdexp-focused-campaign-landing-page .kwdexp-recommendation {
		padding: 30px 22px 32px;
	}

	#kwdexp-focused-campaign-landing-page .kwdexp-recommendation + .kwdexp-conclusion {
		margin-top: 34px;
	}

	#kwdexp-focused-campaign-landing-page .kwdexp-conclusion > p.kwdexp-takeaway {
		margin: 24px 0;
		padding: 22px 20px;

		font-size: 17px;
	}
}


/* =========================================================
   19. SMALL MOBILE
   ========================================================= */

@media (max-width: 480px) {

	#my-special-widget-1 > .e-con-inner {
		padding-right: 14px !important;
		padding-left: 14px !important;
	}

	#kwdexp-focused-campaign-landing-page .kwdexp-intro {
		padding: 24px 18px 26px;
	}

	#kwdexp-focused-campaign-landing-page .kwdexp-intro h1 {
		font-size: 28px;
	}

	#kwdexp-focused-campaign-landing-page .kwdexp-section-heading {
		font-size: 22px;
	}

	#kwdexp-focused-campaign-landing-page .kwdexp-highlight,
	#kwdexp-focused-campaign-landing-page aside.kwdexp-takeaway,
	#kwdexp-focused-campaign-landing-page .kwdexp-quote,
	#kwdexp-focused-campaign-landing-page .kwdexp-recommendation,
	#kwdexp-focused-campaign-landing-page .kwdexp-conclusion > p.kwdexp-takeaway {
		padding-right: 18px;
		padding-left: 18px;
	}
}


/* =========================================================
   20. REDUCED MOTION
   ========================================================= */

@media (prefers-reduced-motion: reduce) {

	#kwdexp-focused-campaign-landing-page a {
		transition: none;
	}
}/* End custom CSS */